In October of 1923 the Disney Brothers Studios was founded by Walt and Roy Disney. Walt was the creative producer, and Roy was the 'business brain' behind the company (Ellwood, 1998).Over the years this small studio evolved into the giant corporation we know today as the Walt Disney Company which has interests in entertainment and media enterprises including Disney Parks and Resorts, Walt Disney Studios, ESPN, Disney Channel, ABC, Inc, Disney Stores, radio and television stations and Internet websites. Eighty-five years ago, Walt Disney passed on three key precepts which hold true even today: “Tell a great story, tell it with great characters and push the technological barriers”. This statement made by the founder of Disney still drives the philosophy for Disney’s studio entertainment and resorts and parks business segments.
“I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement made by Walt Disney himself comes to the forefront over the vast majority of the information about the company; the statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even though society has changed and adapted to the new technologies and innovations, the Walt Disney Company has also been able to realize diverse strategies for its growth and success. Diversity is a vital constituent for every organization in today's business environment. The workplace has been increasing ever more diverse since the 1960's, with important laws such as the Americans with Disabilities Act of 1990 giving a variety of groups’ more equality and augmented rights in the workplace (Lockwood, 2005). Companies that understand and integra ...