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HEADER: ORGANIZING FUNCTION OF MANAGEMENT
Organizing Function of Management on
Starbucks
Sandy Fitch
University of Phoenix
Philip E. Heckman, Jr., MBA
December 2006
Organizing Function of Management on Starbucks
There are many various factors that influence organizational planning within the Starbucks organization. One main factor that has influenced the organizational planning within the Starbucks organization is when Howard Schultz took over operations. In his first few months at Starbucks, he spent most of his time in the main four Seattle stores. He spent time working behind the counters, tasting different kinds of coffee, talking with customers, getting to know store personnel, and learning the retail aspects of the coffee business. He was a hands on kind of guy and did not just sit back and do nothing for the organization. Through taking such an active role in the organization, he developed many ideas for the company. As a result, this helped the organization's organizational planning aspect. Schultz told the group that his vision was for Starbucks to become a national company with values and guiding principles that employees could be proud of. He indicated that he wanted to include people in the decision-making process and that he would be open and honest with them. Physical assets as stock is surging along with healthy sales at existing locations, the goal is to set a new long-term goal to have 40,000 coffee stores worldwide, 10,000 more than its previous target and more than triple the current number. The coffee retailer did not give a timeline for its long-term growth plans but ...