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PEST ANALYSIS
POLTICAL/LEGAL:
Legal factors which have to be met to acquire the organic status
Planning permission required from the local authorities to carry out expansion
Permission wanted by supermarkets to reduce the organic standards which would increase the competition faced by Organix
Legal formalities needed to be completed before converting from a partnership to a Ltd company
(Similarly you guys can also include the deed of partnership, legal document drawn up with the business plan, POLITICAL & LEGAL laws of Canada)
ECONOMIC:
Variation in prices fluctuate demand and supply making it difficult to forecast revenue
Reluctance of banks to lend funds makes it difficult to expand
The premium price of organic produce affects the choice of location of the shops
High level of demand for organic produce has kept its prices high in the markets
As it sells in a niche market they can charge premium prices for the products
SOCIAL:
The growing interest of the people in fresh and organic produce was what led the conversion of the farm into an organic operation.
The market survey analysis which included finding information regarding the income levels, population density & traffic patterns and the people’s attitude to social responsibility was the key determinant in the choice of location of the farm shops
Consumer habits, consumer lifestyle as well as demographic patterns were influential in choosing the location of the farm shops.
TECHNOLOGICAL:
Displaying the number of food miles enabled them to reinforce their stance of being socially responsible ...