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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY.
Introduction:
On 8th May 1886, a local pharmacist in Atlanta, Georgia (USA) by the name of Dr. John Stith Pemberton produced the syrup for Coca-Cola, which was sampled and pronounced "excellent". Dr. Pemberton's partner and bookkeeper, Frank M. Robinson named the product after two of its ingredients; Coca leaves and Kola nuts. Considering that the 2 C's would look good in advertising he suggested the name ?Coca-cola' which is now a famous trademark all over the world and Atlanta, the company's corporate headquarters. Heritage - The chronicle of Coca-cola http://www.2coca-cola.com
It has now turned into 4th world's largest manufacturer, marketer and distributor of non-alcoholic beverages and an icon of globalisation. The Globalist, Wed, April 2004.
1. Distinction between the key factors within the organisational environment:
The key factors within the coca-cola organisational environment can be well explained first by analysing the organisation's Macro-environment through PEST analysis.
Political/legal factors:
These can include changes in government laws and regulations. The extent to which a host nation's political/legal system promotes or inhibits direct foreign investment in its local economy dramatically influences international channel environments. Seymour & Blair (2001)
Nations with a historical basis for distrusting foreign corporations often initiate efforts to restrict or curtail their involvement through regulations; For example, in the 1970's, India required Coca-Cola to share its secret formula with the local subsidiary so as to continue doing business there. ...