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Opportunities Analysis at Citigroup
Student Name
University Of Phoenix
April 2008
Executive Summary
Citigroup is recognized as the largest financial services provider in US and one of the leading financial services companies in the world. The company was re-branded in 2007 and is now called Citi. The organization is based in New York City. Citigroup was formed by the merger of Citicorp and Travelers Group in 1998. As stated in the about us in the Citi website, the organizations history dates back to the foundations of “Citibank in 1812, Bank Handlowy in 1870, Smith Barney in 1873, Banamex in 1884, and Salomon Brothers in 1910.” Citi is a behemoth organization with hundreds of diversified businesses merged through its 200 plus years of history that provides a large portfolio of diversified financial services to customers in the United States and worldwide. Citigroup has a workforce of over 320,000 employees around the world, and has over 200 million customer accounts in more than 100 countries around the globe. “Citi is organized into four major segments – Consumer Banking, Global Cards, Institutional Clients Group, and Global Wealth Management.” (How Citi is organized, 2008). These four major segments provide a variety of specialized financial services to customers worldwide. In 2007, Citigroup was recognized as the world’s largest company by Forbes Global 2000. As per Mergent Online, for 2007 year end, Citi reported 159 billion in revenue with total assets of 2.2 trillion with a net income of 3.62 billion. Even though the organization reported a fourth quarter loss of 9.83 Billion these losses we ...