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Several business processes will be affected as Kudler Fine Foods starts to offer organic produce purchased from local growers. The purchasing process at Kudler will change as the three department managers at each store will now need to determine the organic produce requirements at each of their stores and then place the purchase orders with each organic grower. It is currently the responsibility of each of the department managers to oversee the purchasing process in terms of ensuring product price, quality and delivery. The managers are encouraged to confer with each other in case larger orders can be made and shared between stores. This process may be more difficult when dealing with organic produce and the needs of the customers at each location. With the three Kudler stores being located in La Jolla, Del Mar, and Encinitas, the disposable income level of each store's customers will affect their willingness to purchase higher priced organic produce. Therefore, the store managers may find it more difficult to combine organic produce orders between their stores.
Kudler's advertising will also be affected by the decision to start offering locally grown organic produce. Kathy Kudler will continue to prepare the advertisements for the local papers; however, now she will definitely want to change the advertising to prominently feature the fact that the stores now offer locally grown organic produce. Currently advertised specials are offered simultaneously at all three stores. Kathy may want to offer different advertised specials for the organic produce at each store in order to take advantage of the different income levels of each store location's clients. As Fromartz (2007, para. 12) noted, people are genera ...