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Background
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. Kudler Fine Foods was started by Kathy Kudler. "Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success."(Kudler Fine Foods Web) Since 1998, Kathy Kudler has slowly increased her demographic with 3 stores now being open in Lo Jolla, Del Mar, and the newest store in Encinitas, CA.
Process Changes for 2007
Kathy Kudler has identified the possible need to provide not just fresh produce but also an organic variety. As media reports continue to voice the concern with what Americans eat and how pesticides are affecting our overall health, Kudler Fine Foods wants to stick to their mission of providing a wide variety of the freshest ingredients. Market Surveys completed by Kudler Fine Foods in 2006 concluded that "The merchandise sold is a good value for the money", 38% disagreed with this statement. (Kudler Fine Foods Survey2006). To provide organic produce and ultimately make a profit, Kathy Kudler needs to identify if organic produce are going to replace the entire produce inventory or if the produce inventory will be a combination of both organic and chemically altered fruits and vegetables. Once a decision is made the following business operations are going to need to altered; Purchasing, Merchandise Selection, Forecasting, and Facilities.
To properly benefit from the Kathy Kudler initiative, the Purchasing d ...