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Operation process at VBA
INTRODUCTION
¡§The Design, setting up, operation, and continuous evaluation of internal and external systems that deliver a product or a service to the customer is called Operations Management.¡¨(Alan Carroll, 2003)
According to Slack et al, All Operations processes takes in a set of input resources which are then used to transform something, or are transformed themselves, into outputs of goods and services which satisfy customer needs. This is described by transformation process model.
All operations manager are designers. Design in Operations management refers to the conceptual process by which customers needs are satisfied through the use of a product or system, which derives from the physical translation of the concept. (Slack et al, third edition)
Good Design is very important for an organisation. A good functional design enhances profitability and can provide a competitive edge. It starts with the customer and ends with a customer. A good design is feasible, acceptable and flexible. (Russell / Taylor, operations management, second edition)
This report discusses the central issues to design activity in an unusual operation of a flower auction in Aalsmeer, Holland called, VBA. It is the largest flower auction operation in the world. It contains different aspects of the design activity in operations management.
Answer to Question 1
There are basically 5 operations objectives that apply to all types of operation .
The design of VBA process is very complex. It is designed to handle around 19 million flowers and plant everyday. The operation objectives that are most important to build in to the design of VBA¡¦s processes a ...