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Online Real Estate Advertising: The New Frontier
Sales, including Real Estate, efficiency is greatly affected with advancements in technology. Company networks have been used for many years: however, the advent of the Internet has made these networks much more affordable and easier to maintain. According to CNNMoney.com, nearly 80 percent of home buyers start their search on the internet and they’ll soon have more to look at (Christie).
Accessing the Internet instantly networks a salesperson with the world: customers/clients, information sources, other salespeople, and the like. More importantly, the Internet puts the salesperson into contact with his or her customer-community and support networks from anywhere in the world, 24 hours a day, seven days a week. The reverse is also true. Clients can easily find agent contact info online. Also in today’s technological age, many sellers may even expect a website listing as part of their property marketing plan.
The use of the Internet can shorten the sales cycle by allowing sales meetings and presentations to be created and delivered in less time than the traditional face-to-face processes would take. Although people will still more than likely need to do the footwork looking at houses, many are finding property websites a good starting point. This is even more evident when it comes to international real estate sales. When selling real estate internationally, it isn’t always practical to have client and agent in the same location.
The Internet also gains strength as an effective sales ...