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Old Age Homes
?Why it can be a Lucrative Business Opportunity
Synopsis
Genesis
In the Vedic times, human life of a hundred years was divided into four segments or ashrams. A seven year old was supposed to live in Brahmacharya - ashram / gurukul or a present day distant equivalent of a boarding school till his twenties. The second quarter of his life was to be spent as a householder or a Grhasthya. In the third quarter, he was to retire from routine household activities and set out into the forests, which was called Vanaprastha - ashram. This was the stage where contemporaries lived together, in probably what could be called a rough equivalent of a "retirement retreat". The last quarter of his life was to be spent in his search for God and to be lived in "Sannyas" in complete renunciation.
We don't live a hundred years today, but the rationale of retiring from hectic, routine life and moving into an area where one could finally, lead a healthy, peaceful life, and leisurely enjoy all that one has worked and earned for in his youth, is not a modern-day idea, but one borrowed from our roots in the Vedas.
An Aggressive Stance
Half a century ago, old age homes were looked at with antagonism and resentment. They were perceived to be a refuge for those helpless elderly victims who were "cast away" by brutally, ungrateful children.
Current Understanding
This idea is however changing rapidly. Today, a fair number of people opt to move into a retirement retreat, where parents of affluent children well settled abroad, live in a home which provides vigilant security, prompt state-of-art medical facilities, clubhouses for entertainment, and most of all an environment wh ...