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A Case Analysis on "Profits Finally Come to USA Today"
Introduction
USA Today is the largest newspaper in circulation right now in the United States of America averaging over 2.25 million copies sold every weekday. It is the second largest English broadsheet in circulation after The Times of India. It is circulated in 60 countries all over the world. It was founded in 1982 by Allen Neuharth with the goal of providing colorful diagrams, charts, and photographs to readers rather than the old, colorless, wordy, and gray papers of the Wall Street Journal and the New York Times. Currently, USA today is under the Gannett group of companies which also have several other newspaper and media venture. Some of this includes Gannett's 22 television stations which reach to nearly 20 million households nationwide as well Gannett's own internet site and other ventures.
USA Today shares Gannett's vision which is consumers would choose Gannett media for their news and information needs, anytime, anywhere and in any form. They also share the same mission which is to provide must-have news and information on demand across all media, ever mindful of our journalistic responsibilities. With this mission, USA Today tried to develop several innovations in terms of distributing its newspapers to different places. They tried to partner with hotel chains, airports, and airplanes. They were also the first to use satellite transmission to send the final edition of the paper to multiple locations across the country for printing and distribution. Despite their efforts, critics criticize that USA Today tends to make their paper c ...