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TABLE OF CONTENTS
Industry Analysis 3
Competitive pressures in the industry 3
Industry Segmentation 4
Supply Chain 4
Potential growth 4
PROFIT POTENTIAL and Market Power 5
INDUSTRY overview 5
Competitor Analysis vs Nucors CompetItiveness 5
Company Position Analysis 9
Understanding Nucor VISION AND VALUES 9
Understanding Nucor Core Competencies 10
UNDERSTANDING NUCOR'S COMPETITIVE ADVANTAGE based on resources 11
cURRENT ISSUES FACING THE COMPANY 13
pROPOSSED SOLUTIONS TO STAY ON TOP 14
RECOMMENDATIONS BASED ON CORE COMPETENCIES 16
Relation to practice 16
References 17
Appendices 18
INDUSTRY ANALYSIS
COMPETITIVE PRESSURES IN THE INDUSTRY
Michael Porter provides a framework that models an industry as being influenced by 5 forces. Based on Porters work Annexure 2 details the competitive forces in the industry, but it was adapted to include the economic forces and governmental influences.
COUNTRY: The stable demand in the US steel market combined with the high labour cost creates favourable conditions for foreigners. The continuous increasing production of European and Russian mills in a stagnant world steel market signals serious warning lights.
ECONOMY: The poor market conditions for steel producers are reflected in their deteriorating financial condition, and numerous bankruptcies. Many integrated mills ...