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SWOT
Strengths:
• Leader in phone/camera/computer sales
• Highest market share in handset industry
• Efficient company with top logistics
• Self-sufficient = Nokia produces chips and other phone essentials for itself, while the competitors buy it from outside sources
• More customer loyalty in Europe for phone manufacturers than service providers means that Nokia has the power in its phone design and customization
Weaknesses
• Losing market share in handset industry
• Following the trail in design, e.g. “clamshell”
• No impressive selection in product portfolio
Opportunities
• Only 10% Businesses using phone e-mail, possible market to gain
• Untapped markets in developing countries can be made into loyal customers
• Introduction more 3rd Generation phones could call for success
Threats
• Asian companies approaching the European market
• Pressure of substitutes: Competitors have more impressive products
• Failure of 3rd Generation phones could fail, and since a quarter of new phones being launched were to be 3G this could be devastating
Questions
1. Nokia is growing company, even though one would presume that Nokia is a leader in mobile phone development, this is not necessarily the case. With the demand for newer technology and the short product life cycle for phones, Nokia and its competitors have revolutionized the mobile phone market. Phone ...