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In terms of Environmental Activities
? Company Value
“Symbiosis of people, vehicles and nature”: This expresses Nissan’s image of an ideal society. Since that time Nissan have worked to realize this ideal, always trying to understand the impact of their products and corporate activities on the environment, and striving to resolve the problems that they have faced
? Concept
“Sincere Eco-Innovator”:
“Sincere” - Aggressively address environmental issues to reduce realworld environmental impact
“Eco-Innovator” - Contribute to the development of a sustainable mobile society by providing innovative products for the customer
To achieve “symbiosis of people, vehicles and nature”: reduce carbon dioxide (CO2) emissions and resolve other environmental challenges.
? Strategy:
To ease the environmental burden and reduce resource utilization by Nissan’s cars and business activities,
Reducing CO2 emissions, Minimizing emissions to preserve the atmosphere water and soil, Resource recycling that promotes the three Rs: reduce, reuse, and recycle
? Process/Execution:
Nissan Green Program: Nissan announced a new midterm environmental action program for the year 2010
Environmental activities
Nissan is making a range of efforts in working toward its ultimate goal.
• Activities in Products: The array of environmental technologies incorporated in a single vehicle
o Two core abilities are at work in the production of Nissan vehicles – (1) outstanding technical abilities to make more eco-friendly vehicles, (2) ability to spread thos ...