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NIRULAS
... 125 crores (2001), followed by the homegrown Nirulas, which has been present in the country since 1934 with Rs. ... With the mushrooming of so many outlets in the country there is ever more pressure on Nirulas to keep it share of the market. Only with reasonable pricing and offering quality food in hygienic environment and by staying ahead of its competitors by being innovative and looking for new opportunities can Nirulas hope to survive in the market.
Q-1) Analyze the strategic position of nirulas vis a vis competitors?
PEST ANALYSIS OF NIRULAS
Political: -
Ø Stable government
Ø Favorable business climate
Ø Legal systems (incentives for private players to invest)
Ø Simplification of procedures i. ...
SWOT ANALYSIS OF NIRULAS
MARKETING:
Strengths Weaknesses
§ Brand name /Equity, strong § Dissatisfaction in customers
§ Presence in fast food segment § No process to obtain customer feedback
§ Strategic alliances, tie up with DTTDC § Low investment and emphasis on advertisements and other promotional activities
§ In sync with customers taste and p ...