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STRENGTHS
Strong management team and good corporate strategy in both North American and overseas markets
First movers advantage in e-commerce
Brand recognition and reputation
Trademark "Just Do It"
Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.)
Strong control over its own distribution channel
Strong customer base
Strong financial position with minimal long term debts
Innovative designs in footwear enabling consumers to design their own shoes online
Brand reputation and recognition
Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) Adidas even offers items not available in its retail stores
Emerging brand name
Pricing strategy is competitive to Nike's
Merger with Salomon will allow Adidas to gain a strong foothold in the Skiing Industry
Secondary web sites (i.e. soccerevolution.com to simply promote soccer, Adidas leads the market in this sport)
WEAKNESSES
Negative image portrayed by poor working conditions in its overseas factories
E-commerce is limited to USA
The direct sale to consumers is creating conflicts with its own resellers
Currently available supply chain, manufacturing, and fulfillment technologies aren't easily integrated with online build-to-order Not known for its research and development leading to innovative designs?«systems
The e-commerce is limited to USA, however, has planned to expand to Canada and international in the near future
Online customer service not "helpful" or easy to find
OPPORTUNITIES
Incre ...