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Executive Summary
After conducting an analysis on the Digital Imaging printer product line, our recommendation is that the production plan should include as many DI-910 printers as DI-950 printers and the production lines should be within thirty minutes of each other. A time constraint on the production line allows the workers to remain productive throughout the shift and minimize the cost of unproductive workers. A strong product mix of both the DI-910 and DI-950 will allow Digital Imaging to provide what the customer is looking for and not just one product line to achieve the highest profit. We recommend that Digital Imaging use this production model to maximize customer satisfaction, employee productivity, and corporate profit.
Major Facts / Context
This case states a product capacity arrangement problem in a photo printer’s factory. Digital Imaging (DI) has two major kinds of products: (1) photo printers for professional; (2) photo printers for consumer market. Recently, DI invents two kinds of new photo printers: DI-910 printer, producing a 4”*6” borderless print in thirty-seven seconds, and DI-950 printer, which can even produce a 13”*19” borderless print faster.
The following facts are critical for the case analysis. There are two manufacturing lines in DI. Line one performs the assembly operation with times of three minutes per DI-910 and six minutes per DI-950. Line two performs both the testing and packaging operations. One DI-910 costs four minutes and one DI-950 costs two minutes in Line two. Both manufacturing lines are in operation one eight hour shift per day.
The Time cost per printer and the working hours of manufacturing lines dete ...