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Table of Contents
1.0 New York Dog Care / Company Background
2.0 Services Offered
3.0 Location
4.0 Target Consumers / Profile and Segmentation
5.0 International Marketing Strategy
5.1 Price (medium/low)
5.1.1 Price Strategy
5.1.2 Competitor pricing
5.1.3 Service Prices
5.2 Promotion
6.0 Conclusion
New York Day Care was founded in New York City, New York, in 2003 and has since become a leading provider of Dog Care Services in the Metropolitan Area. The company was founded by a life long dog care professional who built the company around his experience and knowledge of the industry. Originally started to provide dog walking services to clients, the company has been through several service expansions to where they now offer services from boarding, walking, grooming, and even obedience training.
New York Dog Care is interested in expanding overseas to the one of the wealthiest countries in the world, the United Kingdom. More specifically New York Dog Care is planning to base the U.K. operation in London where they plan to provide, through their Doggie Day Care, the following services: dog boarding on site at their webcam day care center; dog grooming; dog walking; and obedience training. There are currently very limited Web Cam Doggie Day Care providers in the United Kingdom, so this is a cutting edge service. London was chosen as it is a metropolitan as New York City and the model that will be used is similar to the used in New Y ...