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ScanZ Technologies
Coupon eCompanion®
Marketing Plan
Table of Contents
Executive Summary 5
Product Description 7
Customer 7
Value Proposition: 7
Product Features: 8
SWOT Analysis 9
Strengths: 9
Weaknesses: 9
Opportunities: 9
Threats: 9
Target Market 10
Competitive Analysis 12
Pricing 14
Channels 16
Sales Channel 16
Delivery Channel 16
Warehousing Channel 16
Marketing Communications 18
Budget 21
Executive Summary
Of the 300 Million citizens in the United States it is estimated that there are approximately 150 million (50%) people that consistently shop using coupons. , Our product, the Coupon eCompanion© is targeted at these shoppers by providing and easy to use, convenient, solution to enhance their coupon buying experience and improve their discount purchasing power through the use of an integrated barcode scanner and expandable filing system for coupons. The primary source of revenue is not from the sale of the eCompanion unit itself, but from the monthly recurring service fees that will be charged to update the unit. Two service offerings have been developed that address two levels of value add, that carry two different price points. The services are: Basic Savings service at $4 per month and Extended Savings se ...