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Table of Contents
Topics Page No.
1. Introduction 1
2. The Reformulation 2
3. How had the Coca-Cola management got it so wrong? 3
4. Were there less drastic alternatives? 5
5. Understanding your Loyal Customer 6
6. Conclusion 7
Reference 8
1. Introduction
Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980's. There were som ...