Need

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INTRODUCTION

Since motivation influences productivity, supervisors need to understand what motivates employees to reachpeak performance. It is not an easy task to increase
employee motivation because employees respond in different ways to their jobs and their organization's practices.
Motivation is the set of processes that moves a person toward a goal. Thus, motivated behaviors are voluntary choices controlled by the individual employee. The
supervisor (motivator) wants to influence the factors that motivate employees to higher levels of productivity.
The willingness to exert high levels of effort toward organizational goals, conditioned by the effort’s ability to satisfy some individual needs.
• Where ”need” is some internal state that makes certain outcomes appear attractive.
• The individual forces that account for the direction, level, and persistence of a person’s effort expended at work.
• Where ‘direction’ refers to an individual’s choice when presented with a number of possible alternatives (e.g. whether to exert effort toward product quality or toward
product quantity.
• “Level” refers to the amount of effort a person puts forth(e.g. a lot or a little).
• “Persistence” refers to the length of time a person sticks with a given action (e.g. to try to achieve product quality and give up when it is found difficult to attain.

Definitions
    • A condition or situation in which something is required or wanted (http://www.thefreedictionary.com/need)
    • a physiological or psychological requirement for the well-being of an organism ( http://www.merriam-webster.com/dictionary/need )

Motivating and retaining staff is vita ...
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