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Marketing In The Digital Age ANSWERS
Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate.
Good Luck!
1. What were the four major forces that shaped the digital age?
Digitalized and Connectivity
Internet Explosion
New type of Intermediaries
Customization and Customerization
2. What are the four major e-commerce domains?
Business to Consumer
Business to Business
Consumer to Consumer
Consumer to Business
3. Define internet, intranet and extranet
Internet: A vast public web of computer networks, which connect users off all types
Around the world to each other and to an amazingly large information
repository.
Intranet: A network that connects people within a company to each other and to the
Company network.
Extranet: A network that connects a company with it's suppliers and distributors.
4. Discuss the benefits of integrating online selling with in-store selling (use examples).
For example the store Game Stop and Game Stop dot com. They have an advantage on both territories and they broaden the customer base, by being available and onl ...