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Yaima Martinez
Nap Spa Project.
Needs: What needs will your segment be fulfilling by patronizing your establishment? What type of experience are they looking for?
Our product will satisfy the need to rest and relax. Our customers are looking for a place where they could find tranquility and peace. Many have tried different prescription medications without obtaining the desired results. Medications, usually don't work because this individuals often suffer from Psycho physiological Insomnia which is conversion of anxiety into a physical condition making drugs worthless to treat their problem.
Involvement Level: Are your consumers likely to be highly involved in the decision to frequent a business such as yours, or this more of a low involvement decision? What sort of decision process are they likely to use?
The nap spa consumers are highly involved in deciding whether they want to attend or return to our establishment. We offer a service that can be substituted by attending a physician, a sleep lab or simply by staying at home and ignoring the problem.
(pg 137-139) Our customers will be involved in a limited problem solving decision making process. They will do some research and evaluation before making the decision to visit the nap spa but it will not be an overwhelming investigation.
Psychographics: What psychological or personality variables might you be able to identify in your target segment?
(pg 150-151) Our target segments are woman who are mothers or had been mothers. They all share the desire to protect their sons or daughters. They all desire a quiet place to rest away from the noise.
Behavioral Factors: What behaviors can you identify tha ...