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A Dramatic Improvement in Scalability and Throughput is Changing the Economics for Content Delivery at Yahoo!
Published: April 2003
Yahoo!, Inc. has deployed Microsoft® Windows Media® Services 9 Series, a component of Microsoft Windows® Server 2003, to deliver content for its Yahoo! Platinum service. Since moving to the new Microsoft platform, Yahoo! has realized significant improvements in throughput that have more than doubled the number of streams that one server can deliver. Yahoo! is also benefiting from the industrial strength performance of Windows Media Services 9 Series, which has allowed it to accommodate unforeseen spikes in demand–going from zero users to tens of thousands of users in a matter of minutes. The new Microsoft platform is allowing Yahoo! to develop customized solutions that increase the value of its streaming services and present new business opportunities.
Situation
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the number one Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, California, Yahoo!'s global network includes 25 world properties and is available in 13 languages. Among its many services, Yahoo! offers online video and audio services featuring branded programming from leading entertainment, sports and news providers for both broadband and narrowband consumers.
The company’s newest subscription service, Yahoo! Platinum, is a premium online video and audio service that provides video and audio content from CBS' SURVIVOR INSIDER, FOX's "American Idol," NASCAR.com, ABC News, CBS MarketWatch, and The Weather Channel ...