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Table Contents
1: Introduction??????????????..pp 3-4
2: Background to the decision???????.?.pp 4-8
3: The foundation of the joint-venture S-LCD??..pp 9-15
4: The Overall Success???????????.pp 16-17
5: Recommendations????????????pp 17-18
References????????????????pp 19-20
1: Introduction
We would like to discuss a joint - venture event, which initiated in 2004 undertaking by two hi-tech giants: Sony corp. and Samsung Electronics Co. They collaborated in the production of seventh-generation liquid crystal display (LCD) panels. The companies invested $ 1.8 billion (2.1 trillion won) in a new entity called S-LCD, they described that it would be a win-win joint venture for which the parties will share 50-50 the profits.
The two companies
SONY
Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world.
However Sony had been in difficult times, struggled to compete with rivals and failed to revive for a period of time. For example Sony had been left behind due to the miss out in the MP3 players' business, which yielded opportunity for Apple Computer Inc. with its iPod, have won beautifully in MP3 players markets.
Sony had been strived to turnaround its position within the industry, however it was not easy due to tough rivals existed and new players emerged in the markets and they're all played to win.
SAMSUNG
Samsung is also one of the world's leading players in the electronics industry, spe ...