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Procter and Gamble Case Analysis
Strengths. Procter and Gamble (P&G) is one of the biggest and most popular consumer goods firm globally with revenues amounting to almost half a hundred billion dollars. The organization has diversified into comprehensive business segments which encompass almost all aspects of consumerism. The products of their business segments ranging from Fabric and Home Care to Food and Beverage are some of the most established brand images in any global consumer goods company portfolio, making them literally household names all over the world. All their business segments have at least three highly recognizable brands each. Their Moon and Stars trademark has managed to embed itself in the P&G product ever since the firm’s preliminary venture into branding. They have a solid and immense base of consumers, with operations and presence in North America, Europe, Middle East, Africa, Asia and Latin America.
Their operational and reward system innovations which started in the late 1800s gained them a strong foothold on market leadership during the early stages of their business existence. International expansion, when it took off after the World War II, led to a series of intense market penetration which gained them a remarkable boost in annual sales, from millions to billions of dollars. Their international market was strong in accepting P&G products. In fact, more than half of the sales of the firm by the mid-1990s came from their operations outside the United States. Yip (2000:72) related that the company entered South Korea through a joint venture in 1989, with Seotong; P&G later acquired Seotong’s equity in the venture in 1992. Following the acquisition, P&G di ...