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Executive Summary
LifeStyle Concierge is a home based business that will perform services for a mature group of people that need an extra helping hand. The company Mission statement is:
Mission Statement:
LifeStyle Concierge aims to provide exceptional, professional service to our clients. To ensure that the clients we service are able to live happy, balanced, irritation free lives because of the service we provide.
Life Style Concierge will provide time saving and relief of stress to its clients. The foundation of the business is based on what the client needs, integrity, reliability, flexibility, confidentiality, and communication. LifeStyle will target the mature market of forty to sixty year old people who are married or single with family and job responsibilities, and little free time. According to Salary.com 40% of people who work full time say they would rather have time off than an annual pay raise.
Competition in this market is manageable. There other concierge services in the same local area but they do not target the same market as LifeStyle. Through pricing LifeStyle aims to maximize quantity, or number of customers served in order to decrease costs over the long term. But LifeStyle will also attempt to avoid price wars by maintaining a moderate price somewhere in between the competition.
LifeStyle is a small home based business mostly done part time. The first year of revenues are estimated at 36,000. Services will be distributed through direct selling and internet and a direct mailing program. Promotion will be aggressive. The main goal is to introduce LifeStyle Concier ...