edf40wrjww2CF_PaperMaster:Desc
Case Analysis: Robin Hood-by Joseph Lampel New York University
Deanna Phillips
Warren National University
CAPB 490
BS Business Marketing
August 14, 2007
Introduction and Mission
Robin Hood and his Band of Merry Men had a successful first year. With new recruits pouring in from the furthest outreaches of England, Robin had met his objective of strengthening in number. Although he was satisfied with the size of the organization, he has realized necessary preparations had not been made to accommodate the now over abundance of members of his organization. Many challenges now face Robin such as a lack of provisions and lack of funds to support the band, but he cannot lose focus of their original foundation of "Robbing from the rich and giving to the poor". In addition they have to stay focused on their long term goal to remove Prince John from power by freeing King Richard from his imprisonment in Austria. Robin Hood has to form structure within his organization so that it can continue to grow and prosper.
External Analysis
Following are opportunities:
? A fixed transit tax could be implemented to immediately increase revenues.
? Accept the invitation from the Barons to join them in their quest to collect the ransom that would release King Richard the Lionhearted from his jail in Austria in return for Robin's future amnesty. The Barons assistance would alleviate problems concerning provisions.
? Expansion of the operation to geographical areas to the north, south, east and west of Sherwood Forest for an opportunity to create new avenues of revenue.
? The Merry Men could kill the sher ...