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Marketing Dental Floss
Flossing: A new secret to good health?
Introduction:
Dental floss is one of those products we never notice on the shelves in the stores and never pay too much attention to in our bathroom. At the same time for many people it is a part of the "before going to bed" ritual along with brushing teeth, taking shower, etc. and etc. Those who don't use it on regular basis still have it in their bathrooms, because:
1. A mouth hygiene care item in regards to which everybody wants to be unlike everybody and thus follows the traditional patterns. It's the way it is for years ? dental floss regular item in a regular bathroom picked up at a regular store right next to toothbrush and toothpaste.
2. Sometimes it's an extremely useful means of eliminating unwanted stuff stuck between your teeth.
3. It doesn't even take much space on your shelf :)) It doesn't cause any inconveniences.
Besides everybody knows the common truth about dental floss:
Flossing helps clean teeth in the areas that brushing alone just cannot reach (between the teeth and under your gum line). Flossing and then brushing helps remove plaque, a sticky substance that accumulates and hardens over time. Left untreated, plaque deposits can eventually lead to gum disease and tooth decay.
Being currently in maturity stage of its life cycle with rather steady curve, showing no surprises for a product in this category, floss has great potential for conquering the market again and experience its new growth stage resulting in turning the trend upwards as opposed to slightly declining current trend. It has that potential same as milk does. It's "very go ...