edf40wrjww2CF_PaperMaster:Desc
LOCTITE CORP.
INDUSTRIAL PRODUCT GROUP
Dadang Beny Kurniawan
Regular Class of July 2005
Marketing
Company Background:
? Founded in 1953 by Vernon Krieble, Ph.D
? In 1956, sales totaled $7,000 though net income was at a deficit of $17,000
? by 1964, sales had reached nearly $2 million and net income jumped to $220,000
? On October 26, 1976, Loctite's stock was admitted to listing on the New York Stock Exchange
? Loctite merged with International Sealants in 1970 and also acquired several of its overseas distributors throughout the 1970s
? Loctite products include anaerobics, cyanoacrylates, silicones, polyurethanes, epoxies, acrylics, and UV rapid curing sealants for use in engine, transaxle, climate control, powertrain, steering, passenger restraint, sound system, body, and headlamp componentry.
Consumer Information:
Consumer Type:
A. Consumer
? Concern on Price
? Reliability of the product
? User Friendly
B. Industrial
? Equipment
? User Friendly
Sales by Product Line:
A. Anaerobics : $17.2 mil
B. CAs
? SuperBonder (91.8k [email protected]) 3.44 mil
? Quick Set (14.2k [email protected]) 1.84 mil
&nb ...