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Organizational owners
r To get overall idea about the Marketing Ethics and Social Responsibility
r To recognize the relationship among the marketing activities, marketing ethics and social responsibility.
r To plan and improve ethical position in their organization.
r To find out the relationship between overall profitability, ethics and social responsibility.
Social and professional organization
r To get the idea about the consideration of Marketing Executives who are engaging in insurance field toward the Social Responsibility and Marketing Ethics.
r To structure their professional courses according to the requirements of marketers.
r To establish the standards on Marketing Ethics and force to marketers toward the social responsibility.
r Recognize the area considered by Marketing Executives in Marketing Ethics and Social Responsibility.
Insurance organization
r To recognize the marketing executives consideration toward the marketing ethics and social responsibility in insurance industry.
r To find out the relationship with the marketing activities, Marketing Ethics and Social Responsibility.
r To recognize the overall company improvements and implementation of activities in manner of the marketing Ethics and Social Responsibility.
Students of Marketing Field
r To recognize the relationship among the marketing activities, Ethics and social re ...