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1. INTRODUCTION
Gaming as an entertainment source wasn’t that popular initially but the dynamic changes and the technological developments in the following years have revolutionised the way .In the following years more and more people are getting inclined towards gaming as means to spend their leisure time and entertain themselves .The first console was developed in 1972 known as Magnavox Odyssey by Ralph Baer. In the history of video games, the seventh generation, which is also the current generation, primarily focuses on the consoles released since 2004 by Nintendo, Microsoft and Sony. For home consoles, the seventh generation began on November 22, 2005 with the release of Microsoft's Xbox 360 and continued with the release of Sony's PlayStation 3 on November 11, 2006 and Nintendo's Wii on November 19, 2006. Each new console introduced a new type of breakthrough technology. For example, the Xbox 360 and PlayStation 3 offered high-definition graphics, while the Wii focused on integrating controllers with movement sensors instead of using joysticks. This industry annual estimated sale around the globe is $30billion.
2. History of console gaming
2.2Product Life Cycles
A company’s differentiating and positioning strategy must change as the product, market, and competitors change over. Here to describe the concept of the product life cycle and the changes that is normally made as the product passes through each stage of the life cycle. Most product life-cycles curves are portrayed as bell-shaped. This curve is typically divided into four stages: introduction, growth, maturity, and decline.
2.3Product Levels
In order to plan what market has to offer , the ...