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The Krispy Kreme doughnut is one of the fastest growing and famous companies in the Fast Food industries. The Company had established in 1937, when Vernon Rudolph bought a secret recipe from a French chef and began Krispy Kreme Doughnuts in North Carolina. The Company has been growing at a noticible rate over the past five year, nearly tripling the number of stores it had in 2001.As of February 2, 2003, there were 276 Krispy Kreme stores, of which 270 were located in 37 states in the continental U.S.(A).
My job is to analysis the strategic format that Krispy Kreme is following to sustain a comeptitive face along with it’s SWOT in the growing market.
The Strategic Mission of Krispy Kreme:
The main mission of Krispy Kreme is to own one thousand stores by the year of 2007, by serving it’s hot, fresh doughnuts and Beverages through company owned, franchisee and other retail stores to customers of all ages all around the globe. Their moto is to serve the fresh doughnut directly from the oven and to make the customer happy with their prompt customer service(D). Krispy Kreme sells the tastiest doughnut along with the freshest coffee to all its loving customers. The company’s main purpose since its birth has been to satis
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View the whole essay, without interruptionKrispy Kreme does not need to be number one in an area. They can also start delivery services to the busy cosmopolitan area where people dont want to waste time stading in the line and can make a call and get the dougnut at their door. No other doughnut store does this to make their customer happy.
* Doughnuts are served fresh from oven everyday and served hot. It first needs to expand locally and then it should ...