edf40wrjww2CF_PaperMaster:Desc
PACKAGING
Introduction: Packaging is an integral part of marketing mix. Packaging is a very important marketing strategy to make product attractive in order to attract the consumer’s attention. Packaging plays a major role in influencing consumer’s buying decision. Effective and attractive packaging helps to sell product, it creates image of the product in the consumers mind. Packaging is the face of the product.
Packaging is a major tool to communicate regarding the product to the consumers. But before designing packaging for any product, the marketer or the company needs to study consumer perception, tastes, and preferences, identify target customers with respect to the market environment. The main aim of the packaging is create a impression of the product in the minds of consumers. To achieve this, company should be similar with the message and product positioning with related to visual items like fonts, colours and shape. Packaging involves the activities of designing and producing the container and wrapper for the product. Well defined packaging can provide convenience and promotional values. The key attributes of packaging are promoting and selling goods, providing identity, provide information, meeting customer needs and expectations and mainly protecting the product.
Branding is also one of the key aspects of marketing. A brand is like promise, which should be delivered by meeting the expectations of the customers. Brand is an effort made to create an unique identity about a product in the consumers mind. Branding helps in distinguishing the product from the competitors, it helps in distinguishing a particular product from other.
Branding can be defined as “a brand is a name, term ...