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competive advantage on a Warming planet
Jonathan Lash and Fred Wellington’s article in the March 2007 Harvard Business Review, Competitive Advantage on a Warming Planet presents an overview of the predicaments facing businesses in an era where the environment is becoming increasingly important to a company’s bottom line. The authors give the reader an outline of the business risks associated with climate change and strategies that companies can use to mitigate risks and gain a competitive advantage.
Jonathan Lash and Fred Wellington’s article in the March 2007 Harvard Business Review, Competitive Advantage on a Warming Planet presents an overview of the predicaments facing businesses in an era where the environment is becoming increasingly important to a company’s bottom line. The authors give the reader an outline of the business risks associated with climate change and strategies that companies can use to mitigate risks and gain a competitive advantage. The overriding message that shines through right off the bat is that they are advocates of being a first mover in order to gain an advantage over competitors in tomorrow’s market.
Lash and Wellington open their argument by giving the reader a background on the global warming. Once the reader finishes the first sentence of the background section, little room left for debate about how the authors feel about the impact of carbon emissions on the planet. “Let us stop here for a second and state our belief that climate change does in fact pose a serious problem for the world.” They go on to site “numerous studies” that state the world is changing at an unprecedented rate. I’m not saying it isn’t or it is, but the authors should ha ...