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Table of Contents
1.0 EXECUTIVE SUMMARY 2
2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2
3.0 PORTER'S FIVE FORCES ANALYSIS 3
COMPETITION IN THE MP3 PLAYER INDUSTRY 3
3.1. Rivalry Among Competing Sellers of MP3 Players 4
3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5
3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6
3.4 Suppliers of Materials, Parts, Components, or Other Resource Inputs for MP3 Players 7
3.5 Buyers of MP3 Players 7
4.0 DOMINANT ECONOMIC FEATURES 8
5.0 COMPETITOR ANALYSIS 9
Differentiation, price and innovation 9
Profitability 10
Other competitors 10
Conclusion 10
6.0 FORCES DRIVING INDUSTRY CHANGE 10
APPENDIX A 12
Figure 5.0 THE FIVE-FORCE MODEL OF COMPETITION 12
APPENDIX B 13
Hard drive based players 14
Table 5.1a 14
Table 5.1b 15
Flash based players 16
Table 5.2a 16
Table 5.2b 17
Table 5.3 18
Strategic Group Map 19
Ranking of MP3 players for 2005 19
APPENDIX C 20
SWOT Analysis - Apple versus the competition 20
Apple’s competitors 20
BIBLIOGRAPHY 21
1.0 EXECUTIVE SUM ...