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Case on Motivation
Wal – Mart: Everyday Motivated Employees
When Sam Walton died in 1992, some industry insiders doubted that the Wal – Mart chain that he had founded some 30 years earlier would retain its prominence as a discount retailer. Lost for good they feared, would be the “magic spark” that Walton used to light fires under the chain’s 1.3 million associates. And, as Wal – Mart stock failed to enjoy the same bull – market growth as many other companies in the mid – 1990s, the pundits appeared to be correct. Today, however, with stores in all 50 U.S. states and nine other countries, Wal – mart has rebounded, leading the pack of discount stores with record earnings. In fact, with $218 billion in annual sales and 100 million customers per week, Wal – Mart is the world’s largest retailer and was named “Retailer of the Century” by Discount Store News.
One key to Wal – Mart’s success, many believe, is the way it energizes its sales force. For example, employee meetings at Wal – mart stores are the same pep rally – type affairs that Walton organized years ago. Cries of “Give me a W, give me an L, give me a squiggly….” are led by store managers who whip salesclerks into selling frenzies as they prepare for the day’s onslaught of customers. And those clerks know just what their customers want and how many are buying their merchandise. Just to make sure, they are given thorough sales figures to show exactly how their particular store is doing. How much money did they take in compared to the previous day, or week, or years? What items are hot sellers, and what’s their markup?
Representatives of the various departments proudly announce the answers but not in the dry tone used a ...