edf40wrjww2CF_PaperMaster:Desc
Motivation
Motivation is the driving force that pushes people to achieve their goals and ambitions.
Motivation is something that lies within us all and at a very basic level serves to put food in our mouths and a roof over our heads. In a professional or academic environment motivation helps us to meet targets, keep to deadlines and to continually accomplish personal goals.
Abraham Maslow’s 1954 Heirarchy of Needs theory on motivation suggests that:
“people are motivated by a hierarchy of needs starting at the bottom; by the needs to satisfy the phsyiological need for food and shelter after which the need for security order and predictability follows.”
Here, Maslow suggests that once the physiological, safety and basic social needs are fulfilled, the higher level needs then follow. Among the higher level needs are; independence, recognition, status, respect and ultimately the fulfilment of personal potential.
These higher level needs are particularly relevant when considering the East Neasden Case Study, where existing employees were confronted with radical reform of the traditional systems of management, implemented by a newly assigned unit manager.
Notably, I would suggest that there were a number of factors that served to de-motivate the existing staff at the time of the reforms. These are;
• Staff’s former achievements went unrecognised
• General condescending tone and lack of respect in managerial correspondence
• Budgetary power relinquished
• Rising number of patient complaints
According to Mclelland’s Need to Achieve theory on motivation, among the six bas ...