edf40wrjww2CF_PaperMaster:Desc
Molson Acquisition into Brazil
Business Policy & Strategy
MBA 625
TABLE OF CONTENTS
1. Executive Summary p. 3
2. Background Information p. 4
3. Analysis p. 5
3.1 External Analysis p. 5
3.2 Environment & Critical Success Factors p. 9
3.3 Internal Analysis & Molson SWOT p. 14
4. Critique of Strategy p. 24
4.1 Key Strategic Issues p. 24
4.2 Strategic Alternatives p. 27
4.3 Current Strategy p. 29
4.4 Evaluation of Opportunities ...