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Executive Summary
Mondetta is a young and growing company, which will be launching products as well as expanding into to countries, territories and regions. They will be focusing on market penetration and expansion. Our case study talks about how, where and when will they do this?
Customer Profile and Market
The customer profile for Mondetta would be people from;
? Canada
? America
? Europe
These people would be between the ages of 13 to 30, who would have enough money to spend on High end clothing. They target wealthier clientele (kids or young adults.), who want quality and brand name products. Their target market is not the average Jack or Jill. Their market, is spread out through
out Canada, their major customers are-
? Bootleggers (nationwide)
? Below the Belt
? Off the Wall (western regional chains)
? Easton's in Winnipeg
Their market is vast, competitive and always growing.
Macroeconomics
? The clothing industry is a highly competitive one and Mondetta Everywhere has to compete with well established brand names. These brand name companies have been in the clothing industry for many years and have a well established reputation with their consumers. They also have better channels of distribution in all the markets ? local, international, regional than Mondetta Everywhere. Guess, Request and B.U.M are just a few examples of the various companies in their clothing industry and are main competitors of Mondetta Everywhere.
Microeconomics
Product
? Clothing that is up to date and ...