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PAGE OF CONTENTS
Introduction 2
Marks and Spencer (M&S) - Background 3
M&S the wrong way 3
M&S on its way up again thanks to technology 4
M&S stands out from the crowed 5
What is competition doing? 5
M&S Differentiation and focus, the difference between success and failure 5
M&S recognises its mistakes and trying to change 6
REFERENCES 8
Introduction
This mini case will mainly focus on Marks and Spencer's (M&S) food department sector. The case will highlight some of the current and future strategic issues that this department is facing and is likely to encounter in the future.
The case will also to some extent look at some of the company's competitors, the pressures the company is facing especially in the food department sector, the effect of the external environment on the company's positioning and look at likely changes to affect M&S in the future.
And also, highlight some issues happening inside M&S, which are not giving competitive advantages.
Marks and Spencer (M&S) - Background
According to their website, Marks and Spencer was founded in 1884, they described themselves as one of the UK's leading retailers of clothing, food, home ware and financial services, serving approximately 10 million customers a week in over 300 UK stores. The company also trades in 30 countries worldwide.
Some of the company's core objectives when Michael Marks found it in partnership with Tom Spencer in 1884 include the values of quality, service, innova ...