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Market Opportunity Analysis
Ruonan Tan
0423688
Introduction
In our modern society , lots of companies are surrounded by the numerous competition and dealt with many questions , for example , are your products consistent with your customers' current and future needs? Do you have a flow of new products to meet the information needs of your market? Are the products you're developing strategically significant? The answer is unknown
, because the market opportunity analysis for every product is playing an important role in company ?s philosophy .
Jerry Y. Wind has argued that "Market opportunity analysis is key to the survival and growth of any firm including national and international companies , particularly in the competitive marketplace." ( The Lauder Professor and professor of Marketing, The Wharton School, Trustee, The Philadelphia Museum of Art) .
The ever-accelerated updating of economic and commercial brings about a great number of changes and challenges in modern society , especially in the expansion of marketplace and influence of market opportunity research and analysis for different firms . It seems that ...