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Miles Kimball
A Subsidiary of
Blyth, Inc.
Abstract
While the Miles Kimball Company started off 70 years ago as an idea for printed Christmas cards the company has achieved many milestone goals. It has become the leading direct marketer of gifts, cards and household products. Miles Kimball was acquired by Blyth, Inc. in 2003 which helped to promote the Miles Kimball name and products along with securing another catalog company, Walter Drake, to become a division of Miles Kimball. This has added strength in sales and a reduction in expenses as the expenses can be split between the two catalog companies. With the continued growth of both the convenience and growing trend toward internet on-line sales and with the quality and low pricing of Miles Kimball there should be a continual growth in the years to come.
Introduction
Miles Kimball is a leading direct marketing company in the United States, and has been for over 70 years. They are now mailing over 75 million catalogs annually providing quality products and services to millions of customers by direct mail, catalog, online stores, publications and other media in the form of gifts, cards and household products with operations in Wisconsin, Nevada and Colorado. The business now consists of distinct catalog units: Christmas Cards by Miles Kimball, Miles Kimball, Exposures, The Home Marketplace, and Walter Drake. The diverse line of products ranges from affordably priced gifts and household gadgets to photo storage and display to accessories for the home.
Christmas Cards ? the idea that started it all ? are still designed and produced in Oshkosh, along wi ...