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The following is an analysis of Vermont Teddy Bear Company Inc.'s Strengths, Weaknesses, Opportunities, and Threats (SWOT).
IFAS (Internal Factor Analysis Summary)
Internal Weight Rating Weighted Comments
Strategic Factors Scores
Strengths
Employee training and loyalty 0.05 5 0.25 Key to Tourist success
Remote access and ordering 0.20 4 0.80 800 # and internet
Product quality 0.15 5 0.75 Good quality and guarantee
Customer Satisfaction 0.20 4 0.80 Customers are satisfied
0.00
0.00
0.00
Weaknesses
High Prices/Cost 0.15 1 0.15 Reduce prices through out sourcing
Retail stores 0.10 2 0.20 Especially NY
Weak financial position 0.15 3 0.45 Losing Money
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