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1. Executive Summary
The report proposes the various aspects Biocon Ltd. needs to focus on before outsourcing, joint venturing or partnering with Æterna Zentaris a Canadian based biopharmaceutical firm. Æterna Zentaris has various branches throughout the world and here we consider the one in Canada. Biocon is actively seeking to explore and enter into the Canadian market. Biopharmaceutical Industry booming in Canada with few Pharmaceutical giants already persisting makes Canada an appt market for foreign companies to invest. The report makes us aware of various principles of Global Business Context, as the transition in the one world economy and cross-country and cultural ventures are being explored and a recent trend in business.
Few of the areas are highlighted below:
Economic Environment-
The Economic Environment initially deals with the demographics of Canada, also taking into consideration various trends in Business, the Political issues and its current situation and the Economy as itself. The Canadian dollar has been strengthening itself against the U.S. dollar. The GDP is expected to be increasing at a rate of around 1.0%.
Canadian government lays emphasis on partnering for R&D and Technology. The governments of India and Canada have recently signed some treaties relating to increasing their cooperation in business with each other. The Canadian government is open to partnering of the companies with other companies around the world. All this makes the entry of Biocon into Canadian market by a joint venture easy and profitable both.
Cultural dimensions-
The Cultural issues are the root cause of business failure in a foreign country. They are the building blocks ...