edf40wrjww2CF_PaperMaster:Desc
Introduction
MEI ZU is a electronic science and technology company comes from Zhuhai, China. This company grew from 2003 and it is focus on high-thchnology media product, such as mini player and music card. Thire product is evaluated highly in china and abroad. MEI ZU breaks the role that you can not buy a high quality meida product which is domestic in China unless those come from foreigh countries. So their production and reputation is pretty good. All business have to take into account
internal fators-that are within their control and
external fators-that are outside their control.
For MEI ZU, coping well with external factors is a key issue.
PEST Analysis
One way in which a business can plan to deal with external issue is to look at the factors involved
Political and legal factors
Chinese government will try to protect the domestic enterprises’ development, so China has published some policies and laws which are of benefit to MEI ZU. MEI ZU also should pay more attention to the policies and laws of other countries which may be become the big market. MEI ZU has to operate by rules and laws laid down by countries’ government.
Economic/competition factors
MEI ZU has so many competition. Competition from domestic company, whose product is often cheap. Competition from froeigh countries such as Japan and America. Their product gets high reputation and quality, for example, Ipod and Sony.
Social factors
Customers in China often divide into two parts. One is more concern about the price. Another is seek for good quality and sometimes the reputation is so important to them. So MEI ZU must realize those two issues.
Technology factors
New technology means you can use the ...