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Within this paper I will compare and review the differences of the online media verse the print media marketing of Hewlett-Packard. I will take the time to describe my opinion of their strategies they have in place for both the traditional real-world customers and the virtual customers who exist in the marketplace. I chose this company because the product that they deal with is computers and computer accessories, so they must have a very effective strategy in both areas in order to be successful.
Media Comparison of Hewlett-Packard
In today’s business market as technology progresses, traditional real-world print, television and radio advertising are not enough for a company to do in order to get ahead in the brand recognition game, in order to build a company to the size and recognition of being a household name, the company has to have a strong and aggressive advertising strategy. For a company to succeed they need to use every resource available to build brand recognition, and since the introduction of the Internet and the World Wide Web, businesses have access to the world and can reach customers anywhere, virtually. The virtual customer ranges from individual home users to large multimillion-dollar companies and just as the customers differ their needs and wants also vary greatly. In order to maintain brand recognition it is essential to reach the largest numbers of customers possible therefore a wise business strategy would be to incorporate both real world and virtual technologies in advertising.
First, the different types of produc ...