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External (OT) Analysis
Industry/Competition Opportunities
* Demand for quick, easy meals is continuing to increase: The on-the-go lifestyle of people is continuing to increase drastically and the need and desire for quick, easy meals is also increasing. People are always hurrying, always on the run, and they are having more and more difficulty finding time for actual sit down meals. As this on-the-go lifestyle continues, the "fast food" industry has a great opportunity to continue increasing its business with these particular consumers (Coulter).
* Overall money spent on fast food is continuing to increase: In 1970, Americans alone spent over $6 million on fast food alone. This number has been rapidly increasing over the years to last year's total of over $100 million spent on fast food. The industry is continuing to see support of consumers in an increasing pattern (http://www.mcspotlight.org/media/press/rollingstone1.html).
Industry/Competition Threats
* New competition from venues offering "healthier choices" for a quick meal: As consumers are looking for these healthier choices for their quick lunch or dinner, the typical "fast food" industry is seeing more and more competition from venues that previously were not a threat. These new venues are better equipped to offer the healthier choices, and in order to keep up, the "fast food" industry is having to look into ways to do the same (Coulter).
* Other food industries trying to break into the breakfast market: For the "fast food" industry, the breakfast market is a big money maker. Currently however, many companies outs ...