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Executive Summary
Being aware of the importance of practical training, the University Of Central Punjab requires every M.COM student to go through training for practical purpose as trainee.
The research program is to broaden the vision of practical experiences with theoretical knowledge as it increases one’s capabilities to handle problems at various stages and the ability of decision.
We tried our best to collect the valuable information and its relevant facts. This report is the result of our research with Muslim Commercial Bank (MCB). We visited MCB Jail Road Branch, which is the best of physical environment.
Table Of Content
Background ……………………….. 6
Introduction ……………………….. 7
Brief History ……………………….. 8
Mission Statement ……………………….. 9
Members ……………………….. 10
Significant Brand ……………………….. 11
SWOT Analysis ……………………….. 12
BCG Matrix ……………………….. 16
Core Distinctive Competency …………… 19
Market Expansion Grid ...