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Marketing and Product Development Research Worksheet
The company your team works for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with "staying ahead of Janssen (the competition) and maintaining Z-Wing's position as a world leaderâ?. Chairman Aaron Weiss has asked your team to conduct research in several key areas to generate innovative ideas on how to maintain Z-Wing's leading edge.
Topic A: Product Development
Response to Topic A:
"Product Development is a marketing strategy of selling new products to existing marketâ? (Kerin-Hartley-Berkowitz-Rodelius, 2006. Chap. 2. Pg.40). To create of long term customer purchasing relationship and have good customer relationship management to retain customers depends upon continually aligning products to customer's needs, fulfilling customer's expectations, building or sustaining trust, and facilitating satisfaction. The marketing tools are very important in satisfying the company's objective and to introducing new product and deliver to market.
Article written by John Dvorak, "Apple has proven-once and for all; we can hope that branded retail specialty store is the key to success in high margin design oriented high-technology salesâ? (2006). When Apple built its first Apple II personal computer and started a new industry, consumers didn't really know what the benefits would be they get. The iPod is to music players what Kleenex is to tissue or Xerox is to copier. Almost everything Apple makes transcends gender, geography, age, and race. Apple marketing ...